Riders.

Racers, creators and friends from day one. A community that rides to its limit. On NonPlus.

Jan Ullrich with a NonPlus wheelset at the summit of Mont Ventoux

A partnership we are proud of

Jan Ullrich × NonPlus.

Tour de France winner 1997. Olympic champion 2000.

How does someone who has ridden everything think about equipment? The story of our partnership, his setup and his field reports.

To the story

Our story

From friends to community.

NonPlus started with friends who rode our first hubs. They told us what worked and what didn’t. From that grew a community that today stretches from Alpine passes to World Cup trails.

Today, Olympic champions ride on our hubs, Jan Ullrich develops with us, and licensed racers like the Stahlberg Twins carry NonPlus onto their courses. We deliberately bring only a few riders right to the front. All the others are still part of it.

What connects us is not a contract. It’s the urge to ride faster and lighter, and the curiosity about how good equipment can really get.

Value 01

Built to disappear.

You don’t feel good equipment. You just notice that you’re faster.

Value 02

Honest over loud.

We show real riders on real routes. No paid faces.

Value 03

Faster together.

Every piece of feedback from the community goes into the next hub. That’s how we’ve developed since day one.

Paris 2024 · Mountainbike Cross-Country

Gold in Paris.

The best in the world ride what runs lightest and lasts longest. In Paris, Tom Pidcock and Pauline Ferrand-Prévot won gold. On NonPlus hubs.

Tom Pidcock with gold medal in Paris 2024 — Men · 29 July 2024Tom PidcockGold in cross-country. For the second time in a row.

Pauline Ferrand-Prévot racing in Paris 2024 — Women · 28 July 2024Pauline Ferrand-PrévotGold in cross-country. In front of a home crowd.

The winners’ hubs

Community

Many riders. One feeling.

A glimpse of some of our riders, from Alpine road to trail.

@nonpluscomponents.official →

Simon Gegenheimer on NonPlus — **Simon Gegenheimer**MTB Racing Team

Stahlberg Twins on NonPlus — **Stahlberg Twins**Road

Jan Ullrich with his bike on the road up Mont Ventoux — **Jan Ullrich**Road · Mont Ventoux

Remstal Riders on NonPlus — **Remstal Riders**Road · Team

MTB Racing Team on NonPlus — **MTB Racing Team**MTB · UCI World Cup

Martin on NonPlus — **Martin**Road · Racing

Jan Ullrich in a blue gilet, waving on a group ride on NonPlus wheels — **Jan Ullrich**Road · Group ride

Road cyclist on a pass between walls of snow — **Mountain pass in June.**@felix.nsws

Naama Noyman on NonPlus — **Naama Noyman**MTB · XCO

Jan Ullrich waving at the summit of Mont Ventoux — **Jan Ullrich**Road · Summit, Mont Ventoux

Hassfeld Racing on NonPlus — **Hassfeld Racing**MTB · Team

Jon Beazley on NonPlus — **Jon Beazley**Gravel

Nick and Leonie on NonPlus — **Nick & Leonie**Road

Pinarello Dogma with NonPlus wheelset by the sea — **Dogma by the sea.**NonPlus Community

Jon Beazley with gravel bike and ADVENTURE55 ULTRA wheelset in front of a brick wall — **ADVENTURE55 ULTRA.**Jon Beazley

Gravel bike on the coast — **Coast, gravel, no plan.**@mythosebike

Mountain bike with NonPlus wheelset — **Trail into the light.**@benjo32b

NonPlus community after a group ride — **Off together.**@itsnilsobed

Rider with NonPlus wheelset in a race — **Race number on.**@royebelt

Group out on a ride together — **Sunday ride.**@nonpluscomponents.official

Road cyclist descending — **Down is faster.**NonPlus Austria

Behind the scenes · Lake Garda

Behind the camera.

Early light, empty switchbacks above the lake and a crew that keeps rolling until every shot is right. This is how our Lake Garda film was made.

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Community · Riders from day one

Where it all began.

Some of our riders from day one, visiting us in Winnenden. A ride, the workshop, long evenings. A day that shows what NonPlus stands for.

All videos on YouTube →

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Sponsoring

Be part of it.

Applications are open all year round.

Partner / Ambassador

You stand for performance at the highest level and want to develop equipment with us. Long term, under contract.

Exchange on equipment and development
Joint campaigns
Individual agreement

Licensed racer

You race or run big projects and officially represent NonPlus, like the Stahlberg Twins.

Terms on wheelsets and hubs
Factory service
Shoots and events with us

Creator / Community

You tell great stories about the bike, with photos, videos or in your local scene.

Terms for you
Features on our channels
Access to community events

How it works.

Apply.Fill in the form and add links to your channels. Feel free to attach your media deck or race calendar as a file.
Get to know each other.We review every application and get back to you. If it’s a fit, we have a short chat.
Agree.We set equipment, terms and content together. For one season or longer.
Ride.We’re with you: service, shoots, events and your story on our channels.

We’re not looking for numbers, but for riders with a story to tell. Not every application leads to a collaboration.

Instagram

Follow the revolution.

New parts, first kilometres, glimpses into the Manufaktur. Plus a community that shows every day where NonPlus rolls. Join us.

Follow · @nonpluscomponents.official